Absolutely Everything You Need To Know About Making Money From Copywriting
Including Techniques, details secrets and experience. Case studies and samples.
You will learn how to make serious money writing: And walk away after the course with enough inspiration and motivation to write yourself a brand new life!
Three experts take you by the hand and reveal to you EXACTLY HOW you can create 21st century copy and copy business that is relevant for the *NOW* Generation!
And ... this is the only program I know of, where a proven copywriting expert with a 31-year track record is going to reveal for you the easiest, fastest, quickest way YOU CAN quadruple YOUR copywriting profits - IN A DAY!
THIS IS two-day intensive masterclass on DVD.
Over 16 hours of video filmed in London UK of hardcore, original thinking from one of the UK's number one copywriters.
READ BELOW: How a Hairdresser Evolves Into a World Respected Copywriter!
READ BELOW: How To Pack In Your Regular Job And Start Running Your Own Copywriting Business
READ BELOW: How To Get Paid Writing
Dear Copywriter and Aspiring Copywriter,
"Forget it, Alan," the experts told me. "You won't be able to do it."
They were talking about my "stupid" idea of becoming a world-class copywriter and running a copywriting business because I had been cutting hair for the past 20-years!
"No one will accept it." "You have no track record." You have no education." You need to plan for your retirement now."
I had reason to believe the experts were wrong.
When I looked at one of my heroes in copywriting, I discovered this. He started his copywriting career at the age of 39 yrs of age. He also came from a creative background as a French cuisine chef. He was also ... like me ... a Scotsman!
If My Mentor Could Become a World Respected Writer ... So Could I ... But More Importantly ... So Can YOU!
Okay here is what happened to me. Please apply it to YOU. It will give you the release you need to break free and start being a successful copywriter.
I started cutting hair for a living in 1982. My working life began years before then as a landscape gardener. Before then ...? I simply walked out of school with no formal education.
Things were clearly going to be tough.
Despite my lack of education, I decided for some crazy reason cutting hair would be a pretty cool way to make money.
I trained in Manchester, UK, and to cut a long story short I eventually had my dream come true. It was this ... to become self-employed with my own hairdressing salons.
In 1989 I opened my first Hairdressing salon. It was 250 sq feet in size. Within 18-months my second salon was open. It was 2,000 sq feet in size. I eventually opened salon number three.
Sounds like fun right? Sounds like I was making a huge amount of cash right? Well, the truth is this; working 7-days a week, thinking about business non-stop for 24 hours a day (waking up in the night in cold sweats) to support a bunch of stuff that basically couldn't care less nearly killed me. That is when I discovered.
I Could Create a Living and Lifestyle Writing Response Driven Words ...
Now, this is incredible yet true.
My first copywriting job was an accountant. He was a client that came to the salon and asked me who write my adverts. I got paid $1,500 for writing just 3-single page letters. Writing the letters took me around 6-hours. So I was suddenly getting paid ... $200 per hour for writing words.
This felt impossible, but it was actually happening.
From there I went on to write copy with Michel Fortin, Andrew Reynolds, Stephen Pierce, Marlon Sanders, Jay Abraham, Dan Bradbury, TV stars, famous authors and today global corporations and of course many, many more world-class business and marketing experts.
Things had begun to change for me and my life.
Now you might be asking and thinking about this ...
How Can You Get Paid Serious Amounts of Cash Writing Words?
The following is a true story of just one of my students that you will meet on DVD in the copywriter's masterclass.
"absolutely mind-blowing! ... words just can't do justice to what I learnt this weekend ... truly remarkable"
Stephen Georgulis, Sydney Australia, invested over $20k of his savings, flew around the world trip of 25,000 miles to join us at the Advertising Masterclass ...
Here's his amazing story ...
Yeh, it's true, I did take around $25k in around 12 weeks after attending The Advertising Masterclass January 2005 with master teachers, Brett Mc Fall and (slightly eccentric) Alan Forrest Smith!
How?
Well, I had read about The Masterclass and I knew both these guys had red-hot reputations. The problem was I had no cash and it was going to cost me at least $20k to fly from Sydney Australia, pay for my entry ($10,000) and other related costs.
The other problem was I had no real idea what copywriting! How I was going to make cash from it. So I did a little research and came to the conclusion that if I did it right (they way they teach me) I could easily get my money back fast and ... save enough to buy my dream car a 911 Porsche ;-)!
So I borrowed the money (thanks mum), flew 25,000 miles round trip and put my faith in these guys! If it failed, I would be in debt big-time.
"ABSOLUTELY MIND-BLOWING"
I can't describe how life-changing the advertising Masterclass was and how much I learnt. Okay, I had manuals and all the other stuff but just to spend 3-days up close and personal. Throwing questions at them. Asking. Digging. Delving deep into the minds of two guys that really do walk the talk.
And to be honest ... my own mind was just totally blown away. I kept thinking how can I fail now. It was awesome!
Anyway, I had to come home and build my new copywriting business fast to pay back mum and some other family member and friends I had borrowed from.
A private conversation with Alan (the mad one) revealed that 99% of copywriters never make enough cash to live a decent lifestyle. I listened closely (being a Ninja expert I am trained to listen, meditate and apply).
I THINK SOMETHING IN ALAN'S SUBCONSCIOUS WANTED TO TAKE THIS EXPERIMENT ONE STEP FURTHER!
To be honest, Alan took me under his wing and mentored me on virtually daily basis via email and phone beyond the class. He wanted to see how far he could push me from average into amazing!
If I didn't do what he had taught me he would kick my ass and force me in the right direction.
Now the truth is this. Alan is so out of the box, it's untrue. He is kind of a nut but his technique for positioning and building business has totally blown me away. It was only by DOING PRECISELY what I had been told and shown by Alan and Brett that fast-success would come.
I stuck to every last word and bit of info from those guys! Look at me now.
Where I am right now.
I have around 12-months work on my desk. Yes, I did say TWELVE MONTHS! Amazing right? (I only began my copywriting career 6 months ago)
I have taken around $50k plus through my business so far. I am continually being contacted by some of Australia's biggest entrepreneurs now for copywriting projects.
This'll sound crazy but ... I even turn work away. It's all just a little mad but hey considering most copywriters never do that ... I love it, love, LOVE IT!
By this time next year this young ninja copywriter should have his 911 Porsche outside his apartment! It easy when you follow PROVEN MASTERS ... E-A-S-Y!!!
What else can I say.
If you have a chance to be mentored by Alan Forrest Smith at one of his Masterclass events you have to go. You must go.
It'll be like NOTHING you've been to before. His stuff is cutting-edge. Breakthrough and his without a doubt put me on my path to a million bucks.
And by the way ... don't expect the Masterclass to be another seminar. It won't be. Alan won't allow it. Expect Fun. Education. Blood, sweat and tears. But expect to walk away with what I now have ...
... the skills to build a mega-copywriting empire in literally MONTHS, not years! You'll get exactly the same.
Day One: The Copywriter Masterclass
Session 1.
- Revealed The Half-Truths and Blatant Lies About Making Money as a freelance Copywriter
- Why Reading LESS About the skill of Copywriting Will Give You Skills
- The Reason You Must Ignore Most 21st Century Copywriters
- The Laziest, Quickest, Easiest Ways To Earn Huge Amounts Writing Words
- Revealed: The Exact Tools For Mega-Copywriting
- Why Less Clients Means More Profits!
- Exploding The Myths Surrounding Copywriting
- 21st Century Age Old Secrets Of Response Copy
- Why You Need To Know What People Think
- Why You MUST KNOW What People Believe
- Why You Need To Know No one Cares
The Subtleties behind ...
- Snapshot Copy ... THE MUST KNOW technique for the 21st century!
- Trash Copy ... a key to readership!
- Story Copy ... feeding the human condition.
- Selfish Copy ... how to understand it.
- Human Copy ... why you cannot change people.
- Futurism Copy ... essential for all copywriters!
The Finer Detail Behind Attention Grabbing Headlines
- Headline Examples and Why Detail Works
- Why People Respond And What They Really See In Copy
- Why You Must Prove It In Your Copy
- Driving Home Your Benefit Factor
- How You Have To Tell Them What To Do
- Examples of Real $200,000 adverts
The Decades-Old Headline System For The Modern Age
- Why People Only Buy Solutions
- Why You Must Avoid Certain Exclusion Words
- Why News Sells Like Crazy
- Stuff Copywriters ... THE CLICHÉ is King, Here's the Proof!
- Words That Make People Cry Sell
- Why The Brand Name MUST BE In The Headline
- How To Avoid Hucksterism's
Writing Headlines Live In The Class
- How To Write a DVD Player Example
- How To Write a Back pain Product Headline
- How To Write a Funky Car Headline
- How To Write a Stop Smoking Headline
- How To Learn From 100-Year-Old Headlines
and ...
- My Own Personal BODY COPY Formula for Success
- What You Must Avoid In The Body
- What You SHOULD Add Into Your Headlines
- Why Short Paragraphs Are Essential
- How Long Should Your Copy Be
- And More, Much More!
Things Like ...
- How To Make The Body Copy Flow By Removing One Single Word
- The Subtleties of Words
- Connecting Paragraphs ... How To Do It!
Mouth Watering Offerings ... Actual Examples
- How To Make a Car Offer Truly Irresistible With a Higher Price!
- How To Create Exciting Offers With Boring Products
- And So Much More You'll Love To Learn From!
Special Guest for 90 Minutes With Ace Underground Copywriter and Marketing Genius Raja C. Hireker.
Raja is a copywriter I have worked with for the past few years. You WILL NOT have heard of him I am sure of that. However he is a true ACE when it comes to words.
Raja covers Pre-Headlines, Headlines, Sub Headlines, The Opening Paragraph and more.
This guy is a must hear copywriter. Most of his training is from Dan Kennedy! His new, fresh angle on copywriting is a delight to see on DVD. Without question a must-use copywriter with a massive base of knowledge way beyond the mind of most copywriters ... in my opinion!
And ...
Raja deliver his Bonus session he called ...
The 3 Mental Shifts You've Got To Make If You Want To Get Out of Being Just an Ordinary Copywriter to Being a Fabulously Paid In-Demand Pro!
You will see Raja deliver his breakthrough copywriting business techniques - over 90 minutes of quality content!
Anything else?
How Would You Like To Meet a Young Guy That Actually Took My Advice and Created a SIX-FIGURE Copywriting Business After Flying Once Around The Planet To Meet Me!
Stephen Georgulis flew literally once around the planet to be trained by myself. He came from Sydney Australia.
Here is just a snatch of what you will hear from Stephen.
Ste Georgulis flew all the way from Sydney, Australia to speak to the class. Why would he do that? Well, easy really, I asked ste to become an expert witness for myself and my teaching abilities to take a newbie to an ace writer in weeks!
Can I share with you what Steve delivered?
You Need To Listen Very Close. Stephen Is Proof That YOU CAN Earn Huge Amounts Writing Copy!
Okay here it is... listen close this guy has made an incredible impression on the day.
Ste revealed things like ...
- How To Become a World Class Copywriter In Just Weeks After Listening and Applying Alan's Breakthrough Strategies
- Action Points For FAST Copywriting Success
- The Single Most Important Key To Your Success
- Why You Must Get Off Your Backside To Make Cash Writing Copy
- The Two Critical Factors That Take Your Copywriting Business Into Full-Time Cash Production
- How One Tiny Remark Over Dinner Gave Me My First $10,000 Copy Job!
- How Five Minutes Work Gave Me Massive Coverage Over The Next Few Months!
- The Result Of My Hard Work and How You Can Easily ReplicateWhat I have Been Taught From Alan
- And much, much more inspirational real-life student to copywriter
ACE Michel Fortin Said This About Alan Forrest Smith
Alan Forrest Smith is one of the most outspoken, more respected and most response-driven marketing experts on the planet.
Creator of the NonConformistMarketer.com, Alan has taught aspiring copywriters all over the globe, from the US and the UK to Singapore and Australia.
Michel Fortin was asked this question on his forum:
"If your life depended on the result of a piece of sales copy who would you ask to write it?"
Mike's answer:
Alan Forrest Smith!
DAY TWO: The Copywriters Masterclass
The second day of the MasterClass began with ..
My Life and Observations In Copywriting And How You Can Benefit Financially From The Successes and Failiures I Have Seen.
In this session, you'll learn stuff like ...
- How I Made THIRTY GRAND In 60 Minutes (and how you can easily copy this)
- The Easy Way To Get a Client To Happily Write You a Cheque For $50,000
- How To Get New Clients To Pay You $5,000 For a Single Day Consulting (and even getting them to buy you dinner on their tab!)
- How To Turn Your Email Into A Cash Machine (real example of how one email pulled in nearly $20,000 in less than 10 minutes and how you can copy it)
- How To Make SIX FIGURES From One Joint Venture
- How To Create Passive Incomes From Copy You Wrote An Age Ago!
And You'll Learn ...
- My Big Ticket ($50,000) Secret!
Listen up ... How About ...
I Reveal To You At Least 14 Tested Tips I Used To Literally Explode My Copywriting Business
Can I share this with you?
ONE AMAZING TIP: There is one tip in here that will make your copywriting business go totally nuts, crazily busy.
Use, harness and practice this one ... you CANNOT FAIL to earn huge amounts writing!
THREE PERSONAL SECRETS: Sound good? Well, wait till you hear these three personal secrets. I can tell you right now that following 3 secrets propelled my own copywriting business at Orange Beetle, virtually overnight.
- The First Gigantic Secret; F-----G. Harness this, the result is astonishing as I know. No brainer, easy to copy!
- The Second Gigantic Secret Is; P---------G. This one secret is the magic tool that will determine how much you can charge.
- The Third Gigantic Secret Is; B------G. Here is the single most important thing 99% of copywriters will never use in a month of Sundays but it's the one thing that has made Orange Beetle superstar status.
All 3 gigantic secrets are detailed in depth so you truly understand and get to grips with their power. Frankly, if you don't know these ... you'll always face an up-hill struggle with your copywriting business!
And Why ...
- SMART COPYWRITERS MAKE CASH: It's Only The SMART Copywriters That Make Any Money (I will show you HOW YOU CAN be one of those very smart, savvy copywriters that make heaps of cash!)
- PUBLIC SPEAKING MAKES MORE CASH: And WHY you MUST DISCOVER the art of speaking to build your business. (I reveal for the first time ever my own public speaking secrets that get me voted NUMBER ONE speaker at almost every seminar I speak at. I have been voted number one on the same stage as guys like, John Childers, Stephen Pierce, Kirt Christensen, Michel Fortin, Mike Filsaime and many, many more speakers)
How Would You Like To Know How To Create a Cash-On-Tap System With Your Copywriting Skills?
You will learn my 8 simple steps of how to create cash on demand as simple as 1,2,3. This is so simple it's just not funny!
I even show you how to create an income of $40,000 for one day's work. YES, just 6-8 hours work!
AND LISTEN TO THIS ...
Would You Like To Know How You Can Pull In Well Over $100,000 From a Single Client?
YES, yes, yes ... I show you exactly how to do just that.
And there is more ...
I share my HARD FAST rules with you so YOU always remain in control of your clients and the cash!
AND ...
How Would You Like Me To Show You How To Kick-Start ANY Copywriting Business In hours? You Guessed It ... I Reveal Exactly The Steps You Must Take.
I even show you live actual examples of how you can do this yourself in your business today!
You Want Some Proof That This Stuff Actually Works? Check Out Just One of My Students From The Copywriters MasterClass Below.
Kevin's Six-Fold Increase After Joining Me (and copying proven strategies I revealed to him) ...
Be Honest With Yourself ... Wouldn't You Love To Know The Life-Changing, Profit-Transforming Skill of Copywriting?
This is a quick tale of how SIMPLE WORDS turned into a cash machine for a student of mine!
Let me show how this copywriting stuff can work for you, right now.
Let me tell you about just one out of dozens of success stories I have been involved with.
Last March gone I hosted my acclaimed copywriter's MasterClass in Manchester UK. It's a class where I train students to make massive amounts of money using the power of words.
Anyway, I had a guy join me called Kevin Lewis. He is from the North of England, runs his own businesses but was struggling to get any kind of response from his mailings.
He is a great man but hugely cynical. In fact, it took me ages to persuade him to join me at the Copywriters MasterClass after many emails and phone calls.
Kevin told me this initially...
"Alan I want to come to one of your master classes but honestly ... my funds are limited and maybe should put them into some newspaper adverts, TRY and get some return then join you the next time you host one of these master classes!"
I told Kevin this in no uncertain terms.
"Kevin it's your cash to do what you like with but I want to explain something to you.
IF you put your advert in the paper how many new clients do you think will come in? You may not know this but traditionally its usually very low...
However, invest your cash with the skills I will reveal to you and I will show you this ... how to create a massive amount of dormant buyers from your list in just 30 minutes flat"
That stopped him dead in his tracks!
Now Kevin was still slightly cynical but he came along to the MasterClass rather than throwing more cash into failed advertising (VERY WISE GUY).
Want to know what happened?
Are you sure?
In a second I am going to show you how you can take Kevin's whole campaign and apply it to your business.
Okay, belt up tight cause this is a huge result for Kevin the cynic ...
The figure above is in USA dollars. The Australian amount is ...
$114,985 in less than 7 days. Would that amount make a difference to your life?
Crumbs ... can you imagine how I felt when he called me? Nuts ... I nearly fainted.
Here is what Kevin sent over to me (and just for the record Kevin's email was around 5 pages long so this is just a snippet)...
I sent the email on Tuesday afternoon, about 10 minutes later I checked my inbox and was pleasantly surprised to find I had 16 replies from potential customers asking for quotes – by the end of that afternoon I had nearly 50 emails asking for quotes, and I ended up staying in the office until 1am finishing them all! Then the next day I had about 10 more!
In the following 3 days, I took over $21,450.00 – and this week, what should have been the quietest of the year, ended up being the most successful week of the year so far!
And, I estimate conservatively that I’ll pull in another $17,800.00 - $35,760.00 more, over the next couple of weeks as a result of this one single email!
This stuff is just crazy, I’d heard of results like this in the past but I didn’t really think they were real, I suppose they’re not until you see them for yourself, but I’ll tell you what, this is just the beginning, now I know what’s possible with the stuff I learned at the weekend, I’m not going to stop creating results like this, for my own businesses, and for my clients!
When I Count It All Up I Will Bank Over $88,000 Minimum From That One Single Email!
I would back up everything I've just said, and if you have any one emailing or phoning you wondering if it's really worth the investment, tell them to phone me, on 00 44 1625 571010 or email me, and I'll tell em! :-)
And that's when it's all worthwhile.
You see not only did I teach Kevin how to do that over a few hours. Not only did he walk away and make a massive amount of cash. But ... he also went away with a new skill he could continue to make cash with for life.
Kevin's business has increased SIX-FOLD since attending my acclaimed Copywriters Masterclass earlier this year!
Yes I said ...
"SIX FOLD INCREASE
Can I Talk To You Now Person to Person, Copywriter to Copywriter?
There are some things in my business life I have learnt. Some not so important. Some so important that they can make or break any business.
I'd like to share one of those with you right now. You should listen it'll make you a bucket of cash, very quickly but only if you apply it.
Here it is for you.
I started my first real business in 1989. I made so many mistakes, looking back now the amount of cash I lost or never really made is quite honestly outrageous.
Why did that happen?
The answer is very, very simple...I Didn't Use The Opportunity To Learn and Listen To The Proven Paths Others Had Already Walked!
Yes I either did it my way or never wanted to invest in breakthrough information (thinking it was too expensive).
Doing it all my way actually cost me dearly. I wish I could turn back those years sometime and pull in the millions of lost revenue.
Look at this quick example. When I was a hairdresser I knew nothing about running a business. I remember being asked to join a business club dedicated to building salon business.
Problem was it was around $300.00 per month (not a lot now) but I decided at that time it was way to expensive. Anyway 2 years passed until I considered joining this hair salon business club. I then decided to join.
Guess what happened? Within weeks of paying my $300.00 per month we had increased virtually all aspects of the salon and eliminated a large chunk of the problems we had with staff.
WHY?
I listened to someone that had the experience I didn't have!
Anyway that was then, this is now. It's time for me to ask you this..."Do you deserve more success with your life or copywriting business?"
YES, YOUR BUSINESS! Do you have a business right? Not just YOU hitting the keyboard day in, day out?
Okay maybe that is what you are doing right now but it doesn't have to be like that.
You will find so many ideas presented to you during the Copywriters Masterclass frankly if you can't make it work ... you probably never will!
Here's my promise: If you fail to find any cash making ideas on the DVDs from the MasterClass let me know and I will refund your cash right away.
Imagine How Much You Could Increase or Improve Your Copywriting Business If You Were At The Copywriters MasterClass?
YOU CAN be there. You can be right in the middle of the MasterClass. You can access every ounce of information delivered to the 27 students on the day.
I had every second professionally captured by acclaimed filmmaker James Redmond. James put them down on high quality digitally enhanced DVD.
You can order them right now. We will have them delivered to your home within 48 hours (unless we run out of stock) via UPS.
Would You Like a Set?
Order Your Place On My Brand New Copywriting Webinar Today, Here Is Exactly What You'll Get Delivered To You Via UPS!
- Attending the live class cost £5,000
- The DVD class used to be £1,500
- As part of my giving back more into society, I have slashed the price right back only just covers our costs for staff, offices and more as you can imagine.
- YES, THE COPYWRITERS CLASS MASTER CLASSIC IS FOR YOU: If you have a copywriting business.
- YES, THE COPYWRITERS CLASS MASTER CLASSIC IS FOR YOU: If you are writing copy for clients.
- YES, THE COPYWRITERS CLASS MASTER CLASSIC IS FOR YOU: If you want to know how to make another income stream using copywriting.
- YES, THE COPYWRITERS CLASS MASTER CLASSIC IS FOR YOU: If you want to know how to make cash while you sleep from online sales.
Remember ... Your satisfaction is guaranteed!
Alan Forrest Smith
Your Instructor
“It Was All An Accident.”
OrangeBeetle.com - a MORE Concise Accidental History
It began like this.
I had to create my first ‘advert’ in 1979 for my punk band, Clone Youth. It filled the Parish Hall in Warrington and we played a live gig to over 400 happy punks (and I got the girls - singers always do!).
In 1985, I created an advert for my hairdressing business as I had been fired and urgently had to work self-employed. I had been fired for cutting a girl’s hair using broken glass. That was my last ever employment.
By 1989 I had signed a 7-year lease and opened my first brick-and-mortar hairdressing salon. I had to fill it, I created flyers and Ads and the salon eventually filled. I wrote a book about that whole experience called The Salon Punk. By 1994 I had become a master of direct mail and mailed out literally over one million pieces over the next 17 years. I also had become an expert at testing what was working and what wasn’t working in marketing.
My Ads, flyers and campaigns using billboards and more had become almost legendary and annoying in the local community of 125,000. I should say at this point I had a classic car. It was a 1976 VW Super Beetle in 1976 ‘summer of love’ orange that I had bought in 1993.
Not only was my marketing prowess becoming famous in the town it was become admired by many in the industry and outside the industry. I made sure every single client entering my salon knew about my salon, knew why we existed as a business and knew that we loved our clients. Every client regardless of who they are received direct mail at least once every six weeks without fail. I’d had zero training to do this, I did what made sense.
Eventually, I started getting asked to give advice and create letters or other marketing materials, advice and strategies for my salon client’s businesses.
During that period from the mid-90s, I created a direct marketing campaign that sold over a million pounds worth of cars in just 21-days. I generated over £800,000 for a cosmetic company. Sold hundreds of thousands of software for an accountant, and created a campaign that almost emptied the warehouse for a UPVC window company and this was when I was just a hairdresser. This might have been accidental but it was also a proven system I used in my hair salons.
While all of this was taking place my salon was packed, I was building a house, new kids kept arriving and I opened 3 hair salons in the process.
By the late 90s was getting incredibly busy advising and consulting clients in between hair clients and trying to keep my salons busy but it wasn’t paying as well as what would eventually be known as ‘Orange Beetle’ and honestly, I wanted to get off the shop floor from cutting hair as my back was always killing me.
One day I drove to meet a new client named Dave. He was yet another accounting client that had been referred to me. He came out to meet me after hearing the thundering VW engine and proclaimed … Ah, the man with the famous Orange Beetle. It was time to name this new business Orange Beetle it became.
Orange Beetle began its new life officially in 1998 as a consulting direct marketing business. I also wrote a book about that called The Accidental Copywriter.
By 2001 I had become very well known for some huge results delivering direct mail campaigns. It felt as though most of my new campaigns were delivering over a million in sales time and time again for clients. When it wasn’t that high the conversion rates were. One at 47% is a number very hard to beat.
By 2003 the web had really started opening for me and most of my work had now become writing copy and creating the strategies and offers around that copy. I was still doing a lot of other consulting and direct marketing work in the background for every bit of advice I was giving.
In that same period, I started writing for a lot of very well-known marketing greats like Jay Abraham and many, many others.
This led to writing my very first multi-million-pound sales copies for over a dozen different entrepreneurs including share trading, health products, property, cars and the computing industry.
By 2005 I had started to receive phone calls and emails from all over the globe with invites to speak and train others. This took me as far as New Zealand, Australia, Asia, Europe, the USA and many other far-flung or exotic places.
At this stage demand was so high I literally couldn’t take all of my clients so I decided to re-invent and focus Orange Beetle into a highly specialised result-driven service. Smaller campaigns, bigger results and more thinking.
By 2009 after a lengthy, painful and horrible divorce, related to stress and illness that led to a forced bankruptcy I had to relaunch Orange Beetle.
By 2010 Orange Beetle refocused once more on my now famous BREAKTHROUGH services. I understood the mind of any buyers, I understood the internal conversations, and I knew what the eye wanted and their triggers within the mind. The results were astonishing for me and getting my life back on track and also for my clients.
My workload had decreased on purpose with the aim of working with just one or two clients per year. My results have hugely increased.
By 2011 I felt the market had changed dramatically. Clients now knew more than ever but they didn’t have what I call THE EDGE. They couldn’t have a grasp on the finer details of the response. This pushed forward something that I have always done but now the demand had become even greater than ever. So, Orange Beetle – by demand – had started to focus more on MENTORING rather than services.
I was now sharing my three decades of front-line, testing, researching, reading, experiences and hard-won accomplishments and results over a desk and coffee on a one-on-one basis with clients. This is high-end but the results have been mind-blowing.
For example, one script created with a client converts at almost 100% over the phone. Another series of small Ads created with another client created over £300k in sales every single month with his conversions at 49.2% Another client kick-started his website, refined the words, the conversation and his strategies only to build an annual income of $12 million as of writing this letter.
The power of mentoring was delivering results as I had never seen before. I loved it. The clients loved it.
By 2012 Orange Beetle has become a more premium advisory and high-end results-driven mentor. I was now attracting huge corporations that simply wanted to pay for cutting-edge advice rather than hiring an expert. This meant I could be put on a plane, or train or picked up in a car. Delivered to a corporation to listen, review, lecture, train or redirected stuck campaigns. The effect was incredible. One company went on to float on the stock exchange. The UK’s biggest real estate company now had marketing that converted rather than marketing that simply looked good.
I had become recognised and demanded as a premium expert that knew the marketplaces, understood thinking, delivered ideas and gave highly converting campaigns. Orange Beetle had now become a priceless asset for any one person, company, or corporation that wanted more from what they are doing.
Today, Orange Beetle specialises in higher response, higher results, and more edge, through expert mentoring and valuable directions that have literally transformed the fortunes of small and large businesses.
After 21-days of working with one client, they experienced a turnaround of 223.7% increase in takings. Another increased their turnover by just over 90% over a 12-week period. And yet another started his own business and replaced his wage in just under 5-weeks.
Orange Beetle has been around for a long time. The car has gone but the machine has become more and more refined.
Not too long ago I thought about retiring the machine and moving on. I had become distrustful and alienated from so many marketers, especially in the digital arena. I took time out and questioned everything by peeling back the layers and asking more and more questions.
It all comes back to one thing.
Everyone in business deserves to do well and get the dream they set off in their mind. This goes back to even more basics.
The business works or fails?
I also had an awakening moment which was this. Never in my own life history has Orange Beetle become so critically important for a business that really wants to thrive. With so much disinformation and public distrust of companies driven by social search, clients were coming to me with the same issues and it was this.
‘Alan, we have had expert after expert and our results still stink, can you help us’
So today, Orange Beetle is at its most powerful, almost nuclear in its engine offering cutting-edge, breakthrough, current, and results-driven mentoring that continues to deliver results after results.
That means for you, not just copy, not just a plan or a simple route but a more bespoke, change as we go, common-sense approach that is currently delivering results as I’ve never seen before (I’d say £300k per month for one client is a good result wouldn’t you?).
Yes, I still write copy at a premium rate if the deal and payment are right but my main focus is getting results for clients and using any means needed through mentoring.
If I had to tell you where Orange Beetle is right now I would say… mentoring results like never before. Maybe that is why one of the biggest haulage companies in the Republic of Georgia recently invited me to present a talk to their highest-level executives on growth and change. The talk is a new talk I created that I call … I AM THE FUTURE.
It would be so easy for me to dismiss this powerful machine yet with over three decades of front-line, business building, a results-driven experience I think it would be a great disservice to the world of business in general especially since the results, transformations and changes I see in my clients business are even more dramatic than ever before.
2023: And of course where OrangeBeetle.com is right now. Yes, the same stuff as in the past but a more evolved machine that now has the ability to offer a full film production service for film and TV ads.
Are you ready to create your future right now?
You know how to contact me.
Contact me here right now at 44 (0)7793069486. Most messengers or text.
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